Design System Skill
A reusable Claude skill that enforces brand consistency across generated marketing assets.
A working archive of how I lead, build, and learn.
Agency comes from clarity and permission. Most of my work is in service of both — building the frameworks, mindset, and practices that empower both people and the systems around them to realize what they're actually capable of.
I've spent nearly two decades navigating without a playbook — a non-linear career path, often as the first or only in the room, and five reorgs of a gradually flattening marketing function. That taught me how to build systems where there weren't any. Now nobody has a playbook. AI has leveled the ground, and the work of transforming teams, orgs, and businesses is open to whoever's willing to build what comes next.
Frameworks first, then fluency, then freedom.
Each card opens a breakdown of how it was built and the documentation behind it. More landing here as the portfolio matures.
A reusable Claude skill that enforces brand consistency across generated marketing assets.
This site. Single-file HTML portfolio built conversationally with Claude in under an hour.
A skill that codifies personal and brand voice so every draft starts closer to the final cut.
Automated triage and drafting that cuts inbox load without losing the human touch.
From messy source material to a polished, on-brand deck — end to end with AI assistance.
Pattern-finding and narrative synthesis across messy data, without leaving the sheet.
A lightweight, AI-assisted view of what actually matters — without waiting on BI.
A repeatable system for taming the digital sprawl every growing team eventually drowns in.
A bespoke automation designed around the edges of a team's actual working life.
Coming to this grid next.
Coming to this grid next.
Coming to this grid next.